TOM TOM FOUNDERS FESTIVAL
THE TOM TOM FESTIVAL is a weeklong celebration in Charlottesville, VA that empowers artists, entrepreneurs and civic leaders who shape communities across the nation.
BRAND ARCHITECT: Matt Pamer
Tom Tom's brand is updated each Spring by Matt Pamer and executed year-round by Renee Shuey
2018 FESTIVAL ASSETS
2017 FESTIVAL ASSETS
2017 General Brochure: Collaborative design by MP & RS
2017 Hometown Summit Brochure: by RS
2017 Founders Summit Poster by RS
2017 Map & Schedule Kiosk
(click to magnify)
Full Spread & Full Page Ads
2016 FESTIVAL ASSETS
Three of over a dozen event posters.
Social media and web assets must be made for each event.
CLEVER DESIGN SOLUTIONS are a must with a festival so large and varied. Over the course of one week, Tom Tom hosts over 50 events related to Art, Music, Innovation, or Food at many locations. One of the trickiest problems I face is how to give an attendee a functional schedule of the week. For the past two years, we have chosen to place large kiosks in central areas displaying a map and the full list of events.
Divided vertically by type of event and progressing chronologically down the board, the kiosk gives times, dates, locations and descriptions of the 36 largest events.
Full page spread for CVILLE magazine detailing highlight events.
TOMTOBERFEST is Tom Tom Foundation's Fall weekend-long event that entails two block parties, a "Tech-Mixer" that invites 30+ tech companies to mingle with potential employees, and a Founding Cville awards ceremony which recognizes local founders.
Example of Founding Cville Web Assets
2015 FESTIVAL ASSETS
6ft Map and schedule
Pages 1 and 2 of 2-spread ad in Cville Weekly detailing 2015 events